Collection: Counter Display Units (CDU)

Counter Display Units (CDU) in Ireland & the UK

Custom Wood Designs is a specialist manufacturer and supplier of wooden counter display units (CDUs) for retail, hospitality and brand promotions. As the exclusive ESPOSIT distributor for Ireland and the UK and a Dublin-based maker of bespoke solid displays, we offer the widest wooden CDU range in these markets — and we ship across Europe and the US. Every unit is brandable to your point of sale.

Solid & slot-together CDUs

Our solid CDUs are made to order in our Dublin workshop — fully bespoke in size, finish and branding. Our slot-together CDUs are the modular flat-pack system — tool-free assembly, lightweight and cost-efficient to ship, still fully brandable. Both use solid timber and FSC-certified plywood.

• Solid, bespoke CDUs (made in Dublin)
• Slot-together flat-pack CDUs

Permanent displays, not temporary

Unlike disposable cardboard counter units that are binned after a promotion, our wooden CDUs are permanent displays — built to last for years and re-merchandised season after season. They protect a premium brand image and cost less over their lifetime.

Where CDUs are used

Counter display units sit on the till or counter to merchandise products at the point of sale and drive impulse purchases — across pharmacies, food and drink retail, gift shops, garden centres, cafés and promotions.

Why wooden CDUs beat cardboard, plastic & metal

Wooden CDUs look premium, last for years and are fully recyclable — a stronger brand statement than throwaway cardboard and more sustainable than plastic or metal:

• Wood vs cardboard displays
• Wood vs plastic displays
• Wood vs metal displays

Bespoke branding & custom sizes

Every CDU — solid or slot-together — can be laser-engraved, printed or stained to match your brand, and built to custom dimensions. We supply a digital mock-up before production.

Delivery & supply

We supply CDUs to retailers, brands and agencies across Ireland and the UK as the exclusive ESPOSIT distributor, with shipping throughout Europe and the US. Quote-based and project-led — contact us or request a quote.

CDU — questions & answers

What does CDU stand for? Counter Display Unit — a compact display placed on a shop counter or till to merchandise products at the point of sale.

Are these permanent or temporary displays? Permanent — wooden CDUs last for years, unlike disposable cardboard.

What are they made from? Solid timber and FSC-certified plywood — not cardboard or plastic.

Can CDUs be branded? Yes — laser engraving, print and stain finishes on both solid and slot-together units.

Do you ship outside Ireland & the UK? Yes — exclusive ESPOSIT distributor for Ireland & the UK, shipping across Europe and the US.

Can you make custom sizes? Yes — bespoke dimensions are available.