Collection: Free-Standing Display Units (FSDU)

Free-Standing Display Units (FSDU) in Ireland & the UK

Custom Wood Designs is a specialist manufacturer and supplier of wooden free-standing display units (FSDUs) for retail, hospitality and brand promotions. As the exclusive ESPOSIT distributor for Ireland and the UK and a Dublin-based maker of bespoke solid displays, we offer the widest wooden FSDU range in these markets — and we ship across Europe and the US. Every unit can be custom-branded to your point of sale.

Solid & slot-together FSDUs

We build FSDUs two ways. Our solid FSDUs are made to order in our Dublin workshop — fully bespoke in size, finish and branding, ideal for premium, permanent retail fixtures. Our slot-together FSDUs are the modular flat-pack system — tool-free assembly, lightweight, cost-efficient to ship, and still fully brandable. Both use sustainable FSC-certified plywood and solid timber.

Permanent displays, not temporary

Unlike temporary cardboard POS that gets binned after a promotion, our wooden FSDUs are permanent displays — built to stay on the shop floor for years and re-merchandised season after season. They protect a premium brand image and work out cheaper over their lifetime than repeatedly reprinting disposable units.

Where FSDUs are used

Free-standing display units sit on the shop floor to merchandise products at eye level and drive impulse sales. They are used across supermarkets, pharmacies, garden centres, food and drink retail, fashion, gifting and product launches, as well as trade shows and in-store promotions.

Why wooden FSDUs beat cardboard, plastic & metal

Wooden FSDUs look premium, last for years and are fully recyclable — a stronger brand statement than throwaway cardboard and more sustainable than plastic or metal:

Bespoke branding & custom sizes

Every FSDU — solid or slot-together — can be laser-engraved, printed or stained to match your brand, and built to custom dimensions for larger projects. Share your artwork and we will provide a digital mock-up before production.

Delivery & supply

We supply FSDUs to retailers, brands and agencies across Ireland and the UK as the exclusive ESPOSIT distributor, with shipping throughout Europe and the US. This is a quote-based, project-led service — contact us or request a quote and we will spec the right FSDU for your campaign.

FSDU — questions & answers

What does FSDU stand for? Free-Standing Display Unit — a self-standing retail display placed on the shop floor to merchandise and promote products.

Are these permanent or temporary displays? Permanent — wooden FSDUs are built to last for years, unlike disposable cardboard units.

What are your FSDUs made from? Sustainable FSC-certified plywood and solid timber — not cardboard or plastic — for a premium, durable, recyclable display.

Can FSDUs be branded? Yes — laser engraving, print and stain finishes, on both solid and slot-together units.

Solid or slot-together — which should I choose? Solid for premium, permanent, fully-bespoke fixtures; slot-together for lighter, flat-packed, cost-efficient units that still brand beautifully.

Do you ship outside Ireland & the UK? Yes — we are the exclusive ESPOSIT distributor for Ireland & the UK and ship across Europe and the US.

Can you make custom sizes? Yes — bespoke dimensions are available, ideal for larger orders and campaigns.