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Wooden FSDU P1

Wooden FSDU P1

Customizable Pine Wood Free-Standing Display Unit (FSDU)

Enhance your retail environment with our expertly crafted pine wood Free-Standing Display Unit (FSDU) from Custom Wood Designs. This versatile unit is not only functional but also highly customizable, allowing you to tailor it to your brand’s unique style and needs.

Made in Irealnd

Key Features:

  • Premium Materials: Constructed from 18mm thick glued laminated pine sheet, our display units offer exceptional strength and durability, making them ideal for busy retail settings.
  • Robust Construction: Choose from assembly methods such as glued & screwed, doweled, or biscuit jointed, each providing a solid and lasting build that supports a wide variety of products.

Customization Options:

Branding Techniques:

  • CNC Carving & Laser Engraving: Add intricate and precise branding directly onto the wood surface. These techniques offer a timeless, etched look that enhances the natural beauty of the pine.
  • UV Printing: For vibrant, full-color designs, we offer UV printing directly onto the wood. This method allows for detailed and durable graphics that stand out in any retail space.
  • Vinyl Graphics: Opt for vinyl graphics to add customizable and removable branding elements. This is ideal for promotions or temporary displays.

Color Options:

  • Paint Finishes:
    • Solid Color Paint: Achieve a clean, uniform look while still allowing the natural wood grain to subtly show through. Available with or without a primer, depending on the desired opacity and color intensity.
      • Primed & Painted: For a more vibrant and solid finish, priming the wood before painting ensures stronger color coverage and durability.
      • Unprimed & Painted: For a softer, more transparent finish, a single coat of paint without primer offers a natural, wood-toned appearance.
  • Wood Staining: Choose from a range of stain colors, including popular shades of brown or black. Staining allows the wood’s natural texture to shine through while providing a subtle, earthy tone.

Enhanced Branding:

  • Paint Fills in Engravings: We can match your brand's logos and colors with precise paint fills in CNC carvings or laser engravings. This method allows your brand's identity to be clearly represented on the display unit, though there are some limitations based on the design intricacies and color choices.

Finish Options:

  • Natural Finish: Highlight the raw beauty of the pine with a natural finish, perfect for a rustic or minimalistic look.
  • Durable Lacquer: Protect and seal your display unit with a durable lacquer, providing resistance to wear and tear while maintaining the unit’s natural or painted appearance.
  • Q1: Can I customize this display unit with my brand’s logo?
    A: Yes — we offer CNC carving, laser engraving, and vinyl graphics so you can showcase your brand in the way that best suits your style.

    Q2: What is the display unit made from?
    A: It's crafted from 18mm thick glued laminated pine, offering strength, durability, and a high-quality natural finish suitable for any retail space.

    Q3: Are there finish options available?
    A: Yes — you can choose from natural, lacquered, stained, or painted finishes, with both primed and unprimed options depending on the look you’re going for.

    Q4: Is this unit suitable for high-traffic retail environments?
    A: Absolutely — the construction is designed for durability. You can choose from glued, doweled, or biscuit jointed assembly methods to match your load requirements.

    Q5: Where is this display unit made?
    A: All our units are made in Ireland by Custom Wood Designs using locally sourced materials. Contact us at info@customwooddesigns.ie or call +353 1 2573871 for a quote or sample.

Product features

Every piece in our Fine Dine hot counter and buffet range is built for daily commercial use — not just for looking good on day one. Trays, platters, bowls and riser systems are sized to Gastronorm (GN) standard, so they slot straight into existing counters, fridges and gantries without custom fitting.

Commercial-grade materials

Melamine pieces are moulded from a dense, thermoset resin — heavier and more impact-resistant than domestic melamine, holding its shape and colour through repeated service cycles. The Madeira collection uses solid oak, finished for food-service contact. Chafing dishes and risers use food-grade stainless steel and toughened glass where specified.

Modular by design

Riser columns, buffet stands and tray systems are designed to combine — the same base modules work across hot and cold counters, so a single stock of components covers multiple layouts as your range or season changes.

GN-compatible

Full GN 1/1, 1/2, 1/3, 1/4, 1/6, 1/9 and 2/1, 2/3, 2/4 sizing is supported across the tray and bowl range, so pieces are interchangeable with existing food-service equipment. See our GN tray sizing chart for the full breakdown.

Materials and care

Getting the most out of your hot counter and buffet displays comes down to matching the right care to the right material.

Melamine (trays, platters, bowls)

Wipe clean with warm water and mild detergent, or place in commercial dishwashers on a standard cycle. Melamine is highly impact- and scratch-resistant, making it ideal for busy service counters — but it is not microwave-safe and should not be used under direct flame or on induction without a compatible base. Avoid abrasive scourers, which can dull the surface finish over time.

Oak wood (Madeira collection)

Wipe with a damp cloth and dry immediately; avoid submerging in water or running through a dishwasher. An occasional treatment with food-safe wood oil keeps the finish resistant to staining from oils, sauces and hot food contact.

Stainless steel & chafing equipment

Clean with warm soapy water and a soft cloth; a stainless-steel polish keeps induction chafing dishes and frames looking commercial-grade after heavy rotation. Glass lids and inserts should be hand-washed to avoid thermal shock in a dishwasher.

General storage

Stack trays and platters of the same size to save counter and back-of-house storage space, and keep riser columns assembled between services where floor space allows — this reduces wear on fixings from repeated assembly.

Merchandising tips

How you arrange a hot counter or buffet display has a direct effect on what customers pick up. A few proven principles from our own displays work:

Build height, not just width

Riser columns and tiered stands lift key items into the natural eye-level scanning zone (roughly 140–165cm), which is where shoppers' attention lands first — flat, single-level counters lose that visual pull. See Buffet Riser Columns Explained for layout examples.

Colour-code hot and cold

Pairing black melamine (Melamina Rock) with white or lighter tones (Panama, Skiatos) lets customers read a counter at a glance — dark for hot, light for cold or fresh — without needing signage. See Hot & Cold Side by Side.

Group by GN module, not just by product

Because the range shares a common GN sizing base, trays and bowls from different collections (Madeira, Rock, Skiatos) can be mixed on the same counter without odd gaps — useful for seasonal resets or when only part of a range needs replacing.

Cross-merchandise deliberately

Pairing a serving platter with a matching riser and a cutlery box turns a single sale into a set — see our full pairing guide for ready-made combinations across the range.

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