Made in Dublin: Inside the CWD Displays Workshop
Not every display we sell comes in a flat-pack box from Italy. Alongside the ESPOSIT range, we design and build custom wooden displays ourselves, in our own workshop in County Dublin. This is the part of the business where a brand’s sketch on a napkin becomes a crate, a counter unit or a floor stand with their name burned into the wood.
Key takeaways
- CWD Displays is part of the Custom Wood Designs Group, based in Dublin.
- Our factory in Rathcoole makes custom-built wooden displays.
- Our showroom in Saggart lets you see samples, compare finishes and talk through sizes and styles.
- We make branded crates, risers, shelving, plinths, counter units and free-standing display units.
- Logos can be CO2 laser-engraved into the wood. Units can be stained and lacquered.
- We are also official distributors of ESPOSIT flat-pack displays, so you can mix custom and ready-made.
Two ways to get a wooden display
| Made in our Dublin workshop | ESPOSIT flat-pack (made in Italy) | |
|---|---|---|
| Best for | Branded crates, counter units and FSDUs in your own size and style | Ready-designed, slot-together units you can order off the shelf |
| Branding | CO2 laser engraving, stains and lacquers | Print and coloured finishes on many models |
| Sizes | Custom sizes, colours and designs on request | Set models, with options |
| Where to see them | Our Saggart showroom | Our Saggart showroom and our webshop |
What we make in Dublin
- Branded crates in pine, natural or stained, with your logo engraved on the front.
- Countertop display units (CDUs) for the till: crate-style, slot-in or solid.
- Free-standing display units (FSDUs) for brand launches and in-store promotions.
- Risers, plinths and shelving to lift products to eye level.
- Information holders, like our A4 clipboard and block sets for counters.
How a custom job works
- Tell us the brief: the product, where it will stand and how many units you need.
- Send your logo as a PDF. Vector files give the cleanest engraving.
- Choose wood and finish: natural, stained or lacquered. You can see samples in Saggart.
- Approve the design before we cut.
- We build, finish and deliver.
For the factors that shape a custom quote, read our custom FSDU guide.
Want to see samples or start a custom project? Get in touch and we’ll arrange a visit to the Saggart showroom. See some of the displays we’ve built for brands, and how ESPOSIT makes its flat-pack range.
FAQ
Where are you based?
In County Dublin. Our factory is in Rathcoole and our showroom is in Saggart.
Can I visit the showroom?
Yes. Contact us to arrange a time.
Can you engrave my logo?
Yes. We use CO2 laser engraving. Send your logo as a PDF.
Do you deliver outside Ireland?
We work with businesses across Ireland and the UK. Ask us about your location.